Engagement Program Rules
In an engagement program, rule steps define criteria-based paths for prospects. A single rule step can evaluate up to five conditions.
Required Editions
| Available in: All Account Engagement Editions |
Pardot is now known as Marketing Cloud Account Engagement. We wish we could snap our fingers to update the name everywhere, but you can expect to see the previous name in a few places until we replace it, including in the app itself.
Rule Definitions
| Rule | Path Based On |
|---|---|
| Assigned Salesforce Queue | Prospect’s assigned Salesforce queue. |
| Assigned User | The user that the prospect is assigned to. |
| Assignment Status | Whether a prospect is assigned or not. |
| Grade | Prospect’s grade. |
| List | Prospect’s list membership. |
| Prospect Custom Field | Prospect’s custom field value. |
| Prospect Default Field | Prospect’s default field value. |
| Score | Prospect’s score. |
| Prospect Tag | Prospect’s tags. |
| Salesforce Campaign | Prospect’s Salesforce campaign membership. |
| Salesforce Campaign Status | Prospect’s Salesforce campaign status. |
| Prospect Email Status | Prospect’s email status: opted out, do not email, hard bounce detected, soft bounce detected. |
| Pardot Campaign | Prospect’s Account Engagement campaign membership. |
| Salesforce Status | Prospect’s Salesforce status is Lead, Contact, or Deleted. |
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