Engagement Program Suppression List Example

Let’s say you have a prospect, Pat Smith, who is on 3 different lists: List A, List B, and List C. You want to send 3 programs: Program 1, Program 2, Program 3. You don't want your overlapping prospects, like Pat Smith, to go through more than one program at a time. Use lists to prioritize your programs and suppress overlapping prospects from receiving the lower-priority program emails.

Program Setup

Let's say that Program 1 is your highest-priority program, Program 2 is less important than Program 1, and Program 3 is the least important. You want any prospects that are on List A and List B or List C to receive only Program 1 emails. This table gives an example of how to set up your recipient and suppression lists:

In the table, prospects that are on List A are suppressed from receiving Program 2 and Program 3 emails, even if they are on List B or C. Prospects that are on List B and C are suppressed from receiving Program 3 emails.

Program 1 uses List A as a recipient list, and doesn’t have any suppression lists.

Program 2 uses List B as a recipient list, and uses List A as a suppression list, which keeps prospects on List A from receiving emails from this program.

Program 3 uses List C as a recipient list, and uses both List A and List B as suppression lists, which prevents prospects on List A or B from receiving emails from this program.