Use external activities to capture important prospect activity that happens outside of
Account Engagement. Use the prospect data to enhance your automations and Engagement Studio
programs. For example, send an email when a prospect registers for a webinar.
Required Editions
Available in: Account Engagement Plus,
Advanced, and Premium
Editions
External Activities: Next Steps After you set up a marketing app extension, assign it to a business unit, and add an activity type, it’s time to complete the integration. We recommend working with your developer to connect the activity types that you created to your third-party app or integration service.
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