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Market to Your Customers with Account Engagement
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            Bot Protection and Forms

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            Bot Protection and Forms

            Online forms are easy targets for bots and can fill your database with spam prospects. Choose from built-in and optional solutions for bot protection. You can turn on reCAPTCHA for marketing forms and landing pages to limit the number of spam submissions, but its protection doesn’t eliminate all spam.

            Required Editions

            Available in: All Account Engagement Editions

            Honeypot Technique

            All hosted forms have built-in bot protection by using a negative CAPTCHA called a honeypot. It’s an invisible field that your prospects can’t see. Bots do see this field, and they complete it. When the honeypot field has a value, the form submission is rejected.

            Conditional CAPTCHA

            Sophisticated bots can bypass a honeypot, so marketing forms also use a conditional CAPTCHA. Account Engagement pings a database of IP addresses known for spam when a visitor views a marketing form or landing page. Visitors coming from an IP known for spam see a CAPTCHA. If the IP address is considered safe, the form appears without a CAPTCHA. The conditional CAPTCHA stops bots, but humans don’t see it, and your conversion rates don’t suffer.

            reCAPTCHA

            If you want more bot protection, you can add a reCAPTCHA for all prospects. Enable it on the Advanced tab of the Look and Feel step in the form wizard.

            Note
            Note reCAPTCHA appears by default when we detect an unusual number of form submissions within a certain time frame.
             
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            Salesforce Help | Article