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Market to Your Customers with Account Engagement

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Market to Your Customers with Account Engagement

Single Form Report Metrics

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Single Form Report Metrics

View a single form’s report to get detailed information about its performance. From the Forms Statistics table, click the name of the form that you want to view details for.

Required Editions

Available in: All Account Engagement Editions

Metric	Definition
Total Views	The total number of times your form has been viewed. Includes multiple views from the same visitor.
Unique Views	The total number of unique form views. Removes multiple views from the same visitor.
Conversions	The number of times that an anonymous visitor submitted the form and converted to a prospect.
Total Submissions	The total number of times the form was successfully submitted. Includes multiple submissions from the same prospect.
Unique Submissions	The total number of unique submissions. Removes multiple submissions from the same prospect.
Total Errors	The total number of times a form error prevented a submission.
Unique Errors	The number of unique errors. Removes multiple errors from the same visitor.
Total Clicks	The total number of link clicks from your thank you page.
Unique Clicks	The total number of unique link clicks from your thank you page. Removes multiple clicks from the same visitor.
Last Submitted	The date and time a prospect most recently submitted the form.