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Market to Your Customers with Account Engagement

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Form and Form Handler Reporting

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Form and Form Handler Reporting

Use form reports to gain insight into the total number of views, submissions, and conversions generated by a form or form handler.

Available in: All Account Engagement Editions

To access reports, select Reports (Account Engagement Reports in the Lightning app), and then Marketing Assets | Forms..

What Is the Difference Between Form Submissions and Conversions?
A form submission takes place when a visitor or prospect completes a form and clicks submit. A conversion is a specific type of submission during which an anonymous visitor provides an email address and converts into a prospect.
Form Statistics Table Metrics
The Form Statistics table provides high-level statistics for the hosted forms you create in Account Engagement.
Single Form Report Metrics
View a single form’s report to get detailed information about its performance. From the Forms Statistics table, click the name of the form that you want to view details for.
Form Handler Statistics Table Metrics
The Form Handler Statistics table provides high-level statistics for your form handlers.
Single Form Handler Metrics
View a single form handler’s report to get detailed information about its performance.