Add the Google Ads Connector
Add the Google Ads connector to track prospects that reach your marketing assets via paid search. To add the connector, you need an Account Engagement admin and a Google Ads admin.
Required Editions
| Available in: Account Engagement Plus, Advanced, and Premium Editions |
| User Permissions Needed | |
|---|---|
| To add a connector: | Account Engagement Administrator role |
Pardot is now known as Marketing Cloud Account Engagement. We wish we could snap our fingers to update the name everywhere, but you can expect to see the previous name in a few places until we replace it, including in the app itself.
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Open the Connectors page.
- In Account Engagement, select Admin and then select Connectors.
- In the Lightning app, select Account Engagement Settings and then Connectors.
- Click +Add Connector.
- Click Google Ads.
- Click Create Connector.
- In the popup, log in to Google as an Ads admin, and allow access to Account Engagement.
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Enter the Google Ads account number.
- Optional: To add a manager account, check Specify a manager account. Enter the manager account number.
- Save the connector.
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In the Status column, click verify
now.
Note If you’re having trouble verifying your connector, make sure that the Google user is an admin for the Google Ads account you chose during setup.
After the connector is verified for the first time, your Google Ads campaigns, groups, and ads are imported within 10–20 minutes. During the import, an Account Engagement campaign called Google Ads is created. If a campaign was previously manually created with this name, the previous campaign is used rather than creating one. Prospects that come to your site for the first time through a Google ad are tagged with this campaign.
You can find your Google Ads data by navigating to Marketing | Search Marketing | Paid Search.
To track Google ads in Account Engagement, set up tracking templates.
