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Market to Your Customers with Account Engagement
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            Tracking Google Ads Conversions

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            Tracking Google Ads Conversions

            To track prospect conversions, you can add your Google Ads conversion code to hosted marketing forms. To track Google Ads conversions, add your conversion code to the Thank You Code area of the hosted form. If your form redirects to a separate Thank You Page, place your Google Ads conversion code on the Thank You Page that you redirect to.

            Required Editions

            Available in: Account Engagement Plus, Advanced, and Premium Editions

            Occasionally, differences between the number of conversions and unique prospects associated with the conversions occur. The method that Account Engagement uses to calculate the click and conversion figures can help explain this discrepancy.

            Clicks

            Click data in the Paid Search Campaign report comes from your Google Ads account once every 24 hours. The data matches the data displayed in Google Ads at the time it was last updated.

            • Click data in Account Engagement can appear lower than data in Google Ads until the next update.
            • The total includes prospects and visitors that haven’t converted yet.

            Conversions

            Google tracks a conversion when someone visits a page with Google conversion code within 30 days of clicking the ad. In Account Engagement, the conversion date is the date that the ad was clicked, not the date the conversion happened.

             
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