Handlebars Merge Fields in Account Engagement
Handlebars Merge Language (HML) offers fields that represent business unit information, user information, and data from prospect records. To further personalize your content, create merge fields for any custom prospect or prospect account field not set to record multiple responses.
Required Editions
| Available in: All Account Engagement Editions |
Looking for legacy variable tags? Although these older tags are available in business units purchased before June 12, 2020, we recommend upgrading to HML.
Organization and Prospect Account
| Handlebars Merge Field | Data the Field Displays |
|---|---|
| {{{Organization.Address}}} | Your company address. Admins can update this address in by editing business unit settings. |
| {{Recipient.Account.AccountNumber}} | Prospect account’s number field |
| {{Recipient.Account.AnnualRevenue}} | Prospect account’s Annual Revenue field |
| {{Recipient.Account.BillingCity}} | Prospect account’s Billing City field |
| {{Recipient.Account.BillingCountry}} | Prospect account’s Billing Country field |
| {{Recipient.Account.BillingPostalCode}} | Prospect account’s Billing Zip field |
| {{Recipient.Account.BillingState}} | Prospect account’s Billing State field |
| {{Recipient.Account.BillingStreet}} | Prospect account’s Billing Address One and Two fields |
| {{Recipient.Account.Fax}} | Prospect account’s Fax field |
| {{Recipient.Account.Industry}} | Prospect account’s Industry field |
| {{Recipient.Account.Name}} | Prospect account’s Name field |
| {{Recipient.Account.NumberOfEmployees}} | Prospect account’s Number of Employees fields |
| {{Recipient.Account.Ownership}} | Prospect account’s Ownership field |
| {{Recipient.Account.Phone}} | Prospect account’s Phone field |
| {{Recipient.Account.Rating}} | Prospect account’s Rating field |
| {{Recipient.Account.ShippingCity}} | Prospect account’s Shipping City field |
| {{Recipient.Account.ShippingCountry}} | Prospect account’s Shipping Country field |
| {{Recipient.Account.ShippingState}} | Prospect account’s Shipping State field |
| {{Recipient.Account.ShippingStreet}} | Prospect account’s Shipping Address One and Two fields |
| {{Recipient.Account.Sic}} | Prospect account’s SIC Code field |
| {{Recipient.Account.Site}} | Prospect account’s Site field |
| {{Recipient.Account.TickerSymbol}} | Prospect account’s Ticker Symbol field |
| {{Recipient.Account.Type}} | Prospect account’s Type field |
| {{Recipient.Account.Website}} | Prospect account’s Website field |
| {{Recipient.Account.<custom_field_api_name>}} | Custom field from the prospect’s account |
Recipient
| Handlebars Merge Field | Data the Field Displays |
|---|---|
| {{Recipient.City}} | Prospect’s City field |
| {{Recipient.Comments}} | Prospect’s Comments field |
| {{Recipient.Company}} | Prospect’s Company field |
| {{Recipient.Country}} | Prospect’s Country field |
| {{Recipient.Department}} | Prospect’s Department field |
| {{Recipient.Email}} | Prospect’s Email field |
| {{Recipient.Fax}} | Prospect’s Fax field |
| {{Recipient.FirstName}} | Prospect’s First Name field |
| {{Recipient.ID}} | Prospect’s lead or contact CRM ID |
| {{Recipient.Industry}} | Prospect’s Industry field |
| {{Recipient.LastName}} | Prospect’s Last Name field |
| {{Recipient.NumberOfEmployees}} | Prospect’s Employees field |
| {{Recipient.Owner.Email}} | Assigned user’s Email Address field |
| {{Recipient.Owner.FirstName}} | Assigned user’s First Name field |
| {{Recipient.Owner.LastName}} | Assigned user’s Last Name field |
| {{Recipient.Owner.Name}} | Assigned user’s name; displayed as: First_Name Last_Name |
| {{Recipient.Owner.Phone}} | Assigned user’s Phone Number field |
| {{Recipient.OwnerId}} | Assigned user’s CRM ID |
| {{Recipient.Phone}} | Prospect’s Phone field |
| {{Recipient.PostalCode}} | Prospect’s Zip field |
| {{Recipient.Salutation}} | Prospect’s Salutation field |
| {{Recipient.State}} | Prospect’s State field |
| {{Recipient.Street}} | Prospect’s Address One and Two fields |
| {{Recipient.Territory}} | Recipient’s Territory field |
| {{Recipient.Title}} | Prospect’s Job Title field |
| {{Recipient.Website}} | Prospect’s Website field |
| {{Recipient.YearsInBusiness}} | Prospect’s Years In Business field |
| {{Recipient.<custom_field_api_name>}} | Custom field from the prospect’s record |
Sender
| Handlebars Merge Field | Data the Field Displays |
|---|---|
| {{Sender.Email}} | The sending user’s Email field |
| {{Sender.FirstName}} | The sending user’s First Name field |
| {{Sender.LastName}} | The sending user’s Last Name field |
| {{Sender.Name}} | The sending user’s full name; displayed as: First_Name Last_Name |
| {{Sender.Phone}} | The sending user’s phone number |
| {{Sender.Signature}} | The sending user’s text signature, available to edit in the user’s profile |
| {{Sender.Title}} | The sending user’s job title |
| {{Sender.URL}} | Link to your company’s website from assigned user’s URL field |
Other Fields
| Handlebars Merge Field | Data the Field Displays |
|---|---|
| {{Subject}} | The email’s subject |
| {{Unsubscribe}} | Link to default unsubscribe page |
| {{Resubscribe}} | Link to default resubscribe page. |
| {{AddThis_URL_Email}} | Link to share via email |
| {{AddThis_URL_Facebook}} | Link to share via Facebook post |
| {{AddThis_URL_Linkedin}} | Link to share via LinkedIn |
| {{AddThis_URL_More}} | Link to share on other social media sites |
| {{Addthis_URL_Twitter}} | Link to share via Twitter |
| {{View_Online}} | Link to view an email in a web browser. Inbox integrations, such as Engage for Gmail, don’t support this merge field. |
| {{EmailPreferenceCenter}} | Link to default Email Preference Center page |
| {{Current_Day}} | The day the link in the email is clicked, formatted as DD |
| {{Current_Month}} | The month the link in the email is clicked, formatted as MM |
| {{Current_Year}} | The year the link in the email is clicked, formatted as YYYY |
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