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Market to Your Customers with Account Engagement

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Market to Your Customers with Account Engagement

How a Prospect’s Source Field Is Populated

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How a Prospect’s Source Field Is Populated

The value in a prospect’s source field is determined by the referring URL. The referring URL is the page the visitor was on before they visited a page with tracking code for the first time. Account Engagement pulls in source data when the referring URL is present and matches up with the expected website for a given vendor.

For example, if a prospect’s referring URL is www.linkedin.com/profile/SarahPersons and no UTM parameters exist, the prospect’s source field is LinkedIn.

Account Engagement looks at the type of source (natural search, ad, paid search, or empty), and the vendor for the prospect’s first touch with your marketing assets. The two parts (vendor + type) are then combined to give you a value for the source field. If the type of source is empty, the vendor populates the source field.

For example, the vendor Google can provide all three types: Google Paid Search (your Google Ads), Google Ad (content network ads), and Google Natural Search.

Here are some other vendors that can appear in the source field.