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Market to Your Customers with Account Engagement
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            Tracking Most Recent Prospect Activity

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            Tracking Most Recent Prospect Activity

            The Last Activity field shows the date and time a prospect last interacted with your marketing assets. The field updates when a prospect takes an action, such as clicking a link or submitting a form. Most prospect activity updates the Last Activity field, but there are some exceptions. The field doesn’t update if the activity is the initiated by an Account Engagement user, such as sending an email.

            Required Editions

            Available in: All Account Engagement Editions

            The following activities don’t update the timestamp on the Last Activity field.

            • Email opens
            • Email sends
            • Email bounces
            • Opportunity created, lost, or won
            • Automation rule actions
            • Inclusion in Engagement Studio programs
            • Prospect imports

            See Also

             
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