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Market to Your Customers with Account Engagement
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            Sending Non-Marketing Emails

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            Sending Non-Marketing Emails

            Prospects with a mailability status of Operational Emails Only aren’t eligible to receive marketing emails from Account Engagement. However, if an admin enables operational email sending, these prospects can still receive emails that are considered critical, such as order confirmations or legal notifications. Operational emails can be sent as list emails and through Engagement Studio. They can’t be sent using automation rules.

            Required Editions

            Available in: All Account Engagement Editions

            What Counts as Marketing Email?

            Here are some examples of operational emails versus marketing (or promotional) emails.

            Operational Marketing
            Critical system changes that require users to do something Product update and improvement announcements
            Shipping information and invoices Webinar invites and reminders
            Terms of service changes Permission passes
            Order confirmations Holiday card emails
            System status notices Blog content updates
            Legally required notifications Surveys
            Internal company emails Event reminders
            • Enable Operational Email Sending
              When you send critical notifications and other operational messages, you want to reach all your customers—not just people who have opted in to receive marketing email from you. Turn on operational email sending to bypass opt-in status for certain types of messages.
            • Operational Emails in Engagement Studio Limitations
              Operational emails can be sent directly from Engagement Studio. Sending operational emails bypasses prospect opted-in status, so only non-marketing emails can be sent. You can filter your Engagement Studio screen to find programs with Operational Emails.
             
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