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Prospect Audits
Each prospect record includes an audit table that displays details about changes to the record.
Note
Pardot is now known as Marketing Cloud Account
Engagement. We wish we could snap our fingers to update the
name everywhere, but you can expect to see the previous name
in a few places until we replace it, including in the app
itself.
Type Definitions
| Type | Definition |
|---|---|
| Assignment / Reassignment | The prospect was assigned or reassigned. |
| Campaign Change | The prospect’s Account Engagement campaign was changed. |
| Completion Action Triggered | The prospect triggered a completion action. This links to the asset that the action was triggered from. |
| Form Error | The prospect attempted to submit a form and received an error. The audit displays the field name and error. |
| List Added | The prospect was added to a list. |
| List Removed | The prospect was removed from a list. |
| Opportunity Added | Opportunity added for the prospect. Opportunities sync down to Account Engagement from Salesforce. |
| Prospect Assignment Rule | The prospect matched an assignment rule and was assigned to a user. |
| Prospect Created — Form Submission | The prospect was converted from a visitor via a form submission. |
| Prospect Created — Landing Page Submission | The prospect was converted from a visitor via a landing page submission. |
| Prospect Custom Field | A custom field value was updated. |
| Prospect Default Field | A default field value was updated. |
| Prospect Deletion | The prospect was deleted or restored from the recycle bin. |
| Prospect Geolocation Autofill | The date and time a prospect’s country or state was updated through geolocation autofill. |
| Prospect Reviewed / Unreviewed | The date and time a prospect was marked as reviewed or unmarked as reviewed. |
| Prospect Webinar Sync | The date and time a prospect’s webinar attendance information (registered, attended, did not attend) synced from the webinar vendor. |
Source Definitions
| Source | Definition |
|---|---|
| Reassigned by CRM | The assigned user was updated in the CRM and synced to Account Engagement. |
| Reassigned by [user’s name] | The assigned user was updated in Account Engagement. |
| Form / Form Handler/ Landing Page: [name of asset] | The value updated from a form, form handler, or landing page submission. |
| Change by Pardot user in the Analytics section | A completion action associated with a page action triggered the update. |
| Change by Pardot user in the Prospect Section | A user manually updated the prospect record. |
| Web tracking | The value updated from web activity other than a Form / Form Handler / Landing Page. For example, clicking an unsubscribe link. |
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