Report on and Analyze Account Engagement Data

Built-in reports show how prospects interact with your marketing assets and connected apps. Go further with B2B Marketing Analytics and B2B Marketing Analytics Plus to explore performance relationships and sales outcomes.

• Account Engagement Reporting
  Account Engagement offers standard reports on marketing assets, connected apps, campaigns, and the prospect lifecycle.
• Show Engagement History on Records
  Together, Account Engagement and Salesforce track valuable engagement data that can tell you how well your marketing assets resonate with your customer base. Turn on Engagement History and choose where to surface this valuable data throughout Salesforce in the form of fields, related lists, and Lightning components.
• Analytics for Account Engagement
  Use the analytics features in Account Engagement to explore the connection between your marketing efforts and sales outcomes. Get answers to your performance questions when you create custom lenses and dashboards.