Loading
Salesforce now sends email only from verified domains. Read More
Market to Your Customers with Account Engagement
Table of Contents
Filter by (0)Add
Select Filters

          No results
          No results
          Here are some search tips

          Check the spelling of your keywords.
          Use more general search terms.
          Select fewer filters to broaden your search.

            Search all of Salesforce Help
            Search all of Salesforce Help
            Advanced Email Analytics Reports

            You are here:

            1. Salesforce Help
            2. Docs
            3. Marketing Cloud Account Engagement

            Advanced Email Analytics Reports

            This add-on package offers engagement and email client reporting, which enhance built-in email marketing testing and metrics.

            Required Editions

            Available in: Account Engagement Plus, Advanced, and Premium Editions
            Available for an additional cost in: Account Engagement Growth Edition

            Engagement Reporting

            Advanced analytics appear on the standard email marketing report. Data for emails older than 14 months aren’t recorded.

            The Interaction tab contains engagement and activity metrics, which gauge how much time a recipient spent with your email. Total Email Engagement shows metrics for everyone who received your email. Opened Email Engagement shows metrics for people who opened your email.

            Glanced or Unread Percentage
            The email was open for less than 2 seconds.
            Skimmed Percentage
            The email was open 2–8 seconds.
            Read Percentage
            The email was open for 8 seconds or more.

            The graphs and tables on the Email Clients tab show which email clients and operating systems are used to open the list emails. To get more information about each email client, click the pie chart.

             
            Loading
            Salesforce Help | Article