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Conversions Report Metrics
A Conversions report shows visitors who have converted to prospects, along with their score, conversion point, and source referrer information.
To see a Conversions report, navigate to . For a more detailed report, click Tools and select CSV Export.
Overview Metrics
- Conversion At
- The date and time of the form, form handler, or landing page submission.
- Conversion Point
- The form, form handler, or landing page where the visitor entered an email address.
- Conversions
- The total number of visitors who converted into prospects.
Exported Metrics
- Source Referrer Query
- For search referrer types, the keywords used in the query that led the visitor to your form, form handler, or landing page.
- Source Referrer Type
- The type of referrer, such as paid search, natural search, or ad.
- Source Referrer URL
- The full URL of the page your visitor was on before coming to your form, form handler, or landing page.
- Source Referrer Vendor
- The name of the referrer.
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