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Email Template Report Metrics
Each Email Template report includes metrics that help you understand which types of emails your prospects prefer. Email template metrics include activities from all list emails, automated emails, and 1:1 emails that are sent with that email template.
- HTML Open Rate
- The percentage of unique HTML opens compared to the total number of emails delivered.
- HTML Opens
- The total number of times an email was opened. An open is recorded each time images load in the HTML version of an email or when a prospect clicks a link.
- Hard Bounce
- An email that’s permanently undeliverable. A hard bounce occurs because the domain name doesn’t exist or the address is invalid.
- Link Details
- To see which prospects clicked the links in emails that used this template, click View Click Report.
- Opt-Out Rate
- The percentage of prospects that opted out based on the total number of emails sent.
- Soft Bounce
- An email acknowledged by the recipient’s mail server but not delivered. A soft bounce occurs when the recipient’s mailbox is full, or the mail server is temporarily unavailable. A soft-bounced email is sometimes deliverable at another time. After five soft bounces, Account Engagement marks the prospect as a hard bounce.
- Spam Complaint Rate
- The percentage of spam complaints based on the total number of emails sent.
- Total CTR (Click-Through-Rate)
- The percentage of prospects who received an email and also clicked a link in it.
- Total Clicks
- The total number of times prospects clicked individual links in an email. Every click, including multiple clicks per link, counts toward Total Clicks. This metric doesn’t include unsubscribe or email preference page link clicks.
- Total Delivered
- The total number of emails delivered, not including hard and soft bounces.
- Total Opt-Outs
- The total number of prospects that clicked the unsubscribe link or opted out of all email communications on an email preference page. They’re removed from future email sends.
- Total Queued
- The number of emails using this template that are waiting to be sent.
- Total Sent
- The total number of emails sent.
- Total Spam Complaints
- The total number of prospects that reported an email as spam.
- Unique CTR (Click-Through-Rate)
- The percentage of prospects that clicked a link in an email.
- Unique Clicks
- The number of prospects that clicked a link in an email. Only one click per email counts toward Unique Clicks. This metric doesn’t include multiple clicks of the same link or unsubscribe or email preference page link clicks.
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