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Market to Your Customers with Account Engagement
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            Prospect Lifecycle Reporting

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            Prospect Lifecycle Reporting

            The Prospect Lifecycle report combines marketing and sales data to give you a high-level view of your sales cycle’s health. By reviewing the report, you can determine how well your marketing and sales teams are working together to qualify leads and close deals.

            Required Editions

            Available in: All Account Engagement Editions
            • Guidelines for Using the Lifecycle Report
              Keep these guidelines in mind when using the Lifecycle report.
            • Lifecycle Report Metrics
              The Lifecycle report includes the Pipeline funnel, trends over time, and prospect velocity information.
            • Individual Prospect Lifecycle Report
              Get insight into a prospect’s score at each stage of the lifecycle from the Lifecycle tab of a prospect’s record. This report shows how a particular prospect moved through the sales lifecycle and which prospect-initiated activities changed the prospect’s score.
             
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