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Market to Your Customers with Account Engagement
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            Paid Search Reports

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            3. Marketing Cloud Account Engagement

            Paid Search Reports

            Paid Search reports show metrics associated with your keywords and search ads. The table presents common keywords, how many people used them, and their potential and actual value.

            Required Editions

            Available in: All Account Engagement Editions

            To open the Paid Search report page, select Reports (Account Engagement Reports in the Lightning app), and then Connected Apps | Paid Search.. Click a keyword for more details.

            • Paid Search Report Metrics
              Paid Search reports indicate who clicks your ad and how that reflects ad costs and return on investment.
            • Google Ads Report Metrics
              If you use a Google Ads connector, the Paid Search report page shows metrics associated with your Google Ads keywords and search ads.

            See Also

             
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