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Market to Your Customers with Account Engagement
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            Paid Search Report Metrics

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            3. Marketing Cloud Account Engagement

            Paid Search Report Metrics

            Paid Search reports indicate who clicks your ad and how that reflects ad costs and return on investment.

            Required Editions

            Available in:All Account Engagement Editions

            Paid Search Query Report

            Opportunities
            The number of opportunities that clicked a search ad associated with the keyword.
            Opportunity Value
            The potential value of the opportunities that clicked a search ad associated with the keyword.
            Prospects
            The number of prospects that clicked a search ad associated with the keyword. This metric includes multiple clicks from a single prospect and doesn’t require that the interaction is the prospect’s first touch.
            Revenue
            The amount of money won from deals of opportunities who search the keyword.
            Unique Searches
            The number of individual visitors that clicked a search ad associated with the keyword.
            Vendor
            The search referrer.
             
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