Social Posts Reports
Find out how your social messages perform in the Reports section.
Required Editions
| Available in: All Account Engagement Editions |
Note The Date Range filter is based on the interaction date, not the posting date.
To view reports, navigate to Reports | Connected Apps | Social. Click a message name to view details.
- Clicks—Total number of clicks for all links in a post
- Unique clicks—Number of unique prospects that clicked links in a post
- Comments—Number of comments
- Likes—Number of likes
- Clicks—Total number of clicks for all links in a post
- Unique clicks—Number of unique prospects that clicked links in a post
- Comments—Comments (available for company pages)
- Likes—Likes (available for company pages)
How Clicks Are Calculated
Account Engagement counts every click in the total click number. The uniqueness of the click is based on the visitor’s cookie. If the visitor is using the same cookied browser, subsequent clicks aren’t counted as unique.
Example
- Visitor A clicks the same social post link again 20 minutes later: 1 click, 0 unique clicks
- Visitor A clicks the same social post link again after another 20 minutes: 1 click, 0 unique clicks.
The social post shows 3 clicks and 1 unique click.
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