Static and Dynamic Prospect Lists

A static list consists of prospects that you build one time and edit manually to make changes. A dynamic list is rule-based and automatically updates when a prospect’s data changes.

You can use either list as a recipient list or suppression list for list emails and engagement programs. The benefit of a dynamic list is that it’s created based on criteria and updates as prospects meet or fail to meet the criteria. A dynamic list is most helpful when you’re creating a list based on prospect data that changes often.

Use a static list when you have no reason to remove prospects, such as a list of all prospects who complete your Contact Us form. You can create this type of list with an automation rule. Prospects who complete the form match the rule and are added to the list.

You can add prospects to and remove them from a static list but not with a dynamic list. Instead, a dynamic list refreshes constantly, adding prospects who match the criteria and removing prospects who don’t.