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Market to Your Customers with Account Engagement
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            Create a Segmentation Rule

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            3. Marketing Cloud Account Engagement

            Create a Segmentation Rule

            Create a segmentation rule to run a one-time segmentation action on prospects that meet your criteria.

            Required Editions

            Available in: All Account Engagement Editions
            User Permissions Needed
            to create a segmentation rule: Account Engagement Administrator or Marketing role
            1. Open the Segmentation Rules page.
              • In Account Engagement, select Marketing | Segmentation | Rules.
              • In the Lightning app, select Prospects and then Segmentation | Rules.
            2. Click + Add Segmentation Rule.
            3. Name the rule.
            4. Select a match type.
              • Match All—Prospect must meet all criteria to match.
              • Match Any—Prospect must meet at least one rule to match.
            5. In the Rules section, to add individual criteria, click + Add new rule. To add sets of criteria, click + Add new rule group.
              Note
              Note Separate criteria with a semicolon (;). The text field has a limit of 255 characters.
            6. To confirm that your rule runs as expected, click Preview.
            7. When you’re ready to run the rule, click Run Segmentation.
             
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