Account Engagement Integration User

The integration user is an automatically provisioned user that connects to Salesforce to sync data. After a Salesforce admin completes Account Engagement setup, the integration user allows the two systems to sync.

Note Pardot is now known as Marketing Cloud Account Engagement. We wish we could snap our fingers to update the name everywhere, but you can expect to see the previous name in a few places until we replace it, including in the app itself.

The Pardot Integration Connected App uses a secure authentication method that lets the Account Engagement application servers authenticate to Salesforce. The connected app contains the public half of a secure key pair provisioned for Account Engagement.

Here are a few things to note about the integration user.

• It’s named B2BMA Integration, with the username b2bmaintegration@<org-id>.ext. The profile and integration usernames both include B2BMA, but they aren’t related to B2B Marketing Analytics.
• It’s provisioned with the B2BMA Integration User profile, which grants the user permission to view and modify data that Account Engagement syncs with Salesforce.
• It doesn't use a standard Salesforce user license.
• It doesn’t have a password, and can’t log in to Salesforce directly.
• Changes that happen as the result of the Salesforce connector are attributed to the integration user. You can determine which updates to Salesforce objects are due to the integration, and which are due to user actions.
• The integration user authenticates to Salesforce via the Pardot Integration Connected App that is installed during setup.
• The integration user has campaign access but doesn’t require the Marketing User permission in Salesforce.