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Market to Your Customers with Account Engagement
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            Show Account Engagement Data in Salesforce

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            1. Salesforce Help
            2. Docs
            3. Marketing Cloud Account Engagement

            Show Account Engagement Data in Salesforce

            The AppExchange application adds Account Engagement fields and Visualforce pages, but they’re not displayed automatically. To display them, add them to your Salesforce lead and contact page layouts.

            Required Editions

            User Permissions Needed
            To customize page layouts: Customize Application (in Salesforce)
            Note
            Note Pardot is now known as Marketing Cloud Account Engagement. We wish we could snap our fingers to update the name everywhere, but you can expect to see the previous name in a few places until we replace it, including in the app itself.
            1. Open a lead or contact page layout for editing.
            2. Add the Account Engagement custom fields to the page layout.
              1. Add a section to the layout.
              2. Name the section.
              3. Select 2-Column, and click OK.
              4. Return to the Fields section of the drag-and-drop editor, and scroll right to locate the custom fields.
              5. Drag all the custom fields in to the new section.
              6. (Optional) Drag the Google Analytics fields to the section.
            3. Add Account Engagement activities and list membership to your layout.
              1. Add a section to the layout.
              2. Name the section.
              3. Select 1-Column, and click OK.
              4. In the editor, scroll to the Visualforce Pages section.
              5. Drag Pardot Activities, Pardot List Membership, and Pardot Social Data to the new section.
            4. Save your work.

            Repeat these steps for lead and contact page layouts.

             
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