Choose a Sync Method

When the integration user is set as the connector user, the connector syncs all records for objects that sync between Account Engagement and Salesforce. If you want to sync a subset of records, use Marketing Data Sharing to select the records to sync. Use the included integration user, or configure your own connector user.

When using Marketing Data Sharing, we recommend that you use the integration user instead of configuring your own connector user. The integration user is preconfigured with the necessary permissions and doesn’t require an additional license.

• Account Engagement Integration User
  The integration user is an automatically provisioned user that connects to Salesforce to sync data. After a Salesforce admin completes Account Engagement setup, the integration user allows the two systems to sync.
• Configure the Connector User
  The connector user is a user that facilitates data syncing. These tasks apply only to business units that aren’t using the Pardot integration user.