Using Account Engagement with Salesforce

To streamline your sales and marketing efforts into one platform, connect Account Engagement with Salesforce. Bring data, assets, and actions together with tools like Engagement History, Sales Emails and Alerts (Salesforce Engage), and the Salesforce connector.

• Connecting Account Engagement and Salesforce
  To share data across systems, set up the Salesforce connector.
• Track Prospect Engagement in Salesforce
  Your campaigns track valuable engagement data that can tell you how well your marketing assets resonate with your customer base. When you bring all of the activity types and metrics in one place, you have a collection of features called Engagement History. Decide what Account Engagement data is most valuable to you and your users, and surface it throughout Salesforce.
• Account Engagement in Lightning Experience
  With the Account Engagement Lightning app, sales and marketing can operate side by side on a single platform rather than work in separate applications.
• Sales Emails and Alerts
  The Sales Emails and Alerts feature helps marketing share content with sales reps. Sales reps can use marketing-approved email templates to contact prospects at the right moment and track the effectiveness of the messages in Salesforce.