Considerations for Visitor Filters

Keep these considerations in mind when using filters.

Available in: All Account Engagement Editions

New filters evaluate and apply to visitors from the previous 90 days, but activities and visits from the previous 90 days aren’t affected. However, the new filters do apply to all future activities or visits of the filtered visitors.
A filter goes into effect for new visitors immediately after the filter is created. For visitors related to a specific IP address or hostname, the filter considers up to 90 days of previous engagement.
Filtering by hostname filters only the domain of the visitor hostname, not the prospect’s email domain.
When a filter is created, autoresponders, notifications, email completion actions, and other actions, including scoring actions, associated with filtered activities don’t fire.
Some system-generated filters are available by default. These filters are marked with the prefix [PD-SYS] and remove activities associated with email security scanners. If you don’t want to filter scanner activities from reports and triggers, you can remove the filters.
Filters don’t work on unsubscribe link clicks in emails. If a bot or email security scanner clicks the unsubscribe link, it unsubscribes that prospect.

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