The simplest definition of spam is “unsolicited bulk email.” Unsolicited means that it’s
sent without the recipient’s consent, and bulk means that it’s sent to many people at
once.
Required Editions
Available in: All Account
Engagement Editions
Account Engagement doesn’t allow spam, and every user must follow the Permission-Based Marketing policy. Here are some key
concepts to help you keep your emails out of the spam folder.
Abuse Reports Abuse reports, also known as spam complaints, happen when recipients mark emails as spam. Abuse reports are serious, and even a relatively small number of spam complaints can get emails from your sending IP address blocked.
How Do Spam Filters Work? Although spam filters can work in different ways, they typically examine sending reputation, email content, and recipient engagement when determining if a message is spam.
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