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Deliver Personalized Recommendations
Improve customer engagement by providing them with the most relevant real-time product and content recommendations. The standard topic, Personalized Recommendations, includes two key Personalization actions - Understand User Intent and Get Recommendations - that work together to interpret what a user is looking for and use that intent to refine and deliver tailored recommendations. This powerful combination allows your agent to handle even new intents from both anonymous and known users, ensuring a personalized experience for every customer.
From User Intent to Personalized Recommendations
The Personalization: Understand User Intent action is the first step in providing intelligent recommendations. It analyzes a user's search query or other interactions to determine what they are looking for. This intent is then used to refine the output of the Personalization: Get Recommendations action.
By using these two actions together, you can move from generic recommendations to a truly personalized experience that responds to your customer's immediate needs. The first action understands what the user wants, and the second action delivers it.
For a comprehensive overview of this functionality, see Decisioning Onboarding Guide.
