Salesforce Personalization Analytics

Analytics for Salesforce Personalization in Marketing Cloud Next are designed to provide insights into how your app is running, and the effectiveness of your personalization program. To gain operational insights, you can use the Personalization pipeline intelligence dashboard. To understand personalization effectiveness and performance, you can use the attribution dashboard. The attribution dashboard enables you to visualize preconfigured, ready-to-use attribution configurations available through personalization setup, or custom attribution configurations that you define. You can also visualize any personalization analytics DMOs using Tableau or any JDBC-compatible client.

• Types of Salesforce Personalization Analytics
  The Salesforce Personalization Intelligence app provides two types of analytics‌ — ‌Personalization pipeline intelligence and Personalization attribution intelligence.
• Visualize Personalization Pipeline Intelligence
  The Salesforce Personalization Intelligence dashboard provides insights into the health and performance of your personalization pipeline.
• Visualize Personalization Attribution Intelligence
  Attribution intelligence leverages engagement data from attribution models to provide deeper insights into the effectiveness of the personalized output you build with Salesforce Personalization. The attribution intelligence dashboard and analytics highlight how engagement with specific personalization points or personalized content relate directly to business goals and important performance indicators.
• Intelligence SQL Queries in Salesforce Personalization
  You can view Personalization analytics using any Java database connectivity (JDBC) compatible client to connect to Data 360 and run queries against the data model objects.