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Standard Editions and Licenses for Salesforce Personalization
Salesforce Personalization is available in several standard Salesforce editions. Personalization requires a Data 360 license.
Standard Editions
Salesforce Personalization is available in Lightning Experience with these standard Salesforce editions.
- Developer
- Enterprise
- Professional
- Unlimited
Prerequisites
Salesforce Personalization requires an active Data 360 license to function. For more information on Data 360 licenses, see Data 360 Standard Editions and Licenses.
Personalization License
The Personalization license grants access to the full suite of advanced capabilities required to configure and manage in-depth personalization strategies. This license supports delivery across your website, mobile app, and other channels outside Salesforce clouds, ensuring comprehensive omnichannel engagement and unlocking the platform's complete toolset.
- What it is: The full-featured, primary license. It grants access to the complete Personalization app and all its capabilities.
- Primary use case: Use the included 50 million Personalization Credits for high-volume, real-time personalization on web and mobile apps.
Personalization Card License
The Personalization Card license is a consumption-based add-on that enables you to build and test specific personalization experiences directly within your primary Salesforce editions. This license is perfect for testing how personalization can enhance your email marketing, sales processes, or customer service interactions.
- What it is: This card enables you to unlock and test cross-channel and cloud-based personalization use cases in Salesforce apps. It also provides an initial set of credits and advanced features to build and test these scenarios.
- Primary use case: Use this card for personalization use cases other than web and mobile apps that require a Salesforce Personalization license. You can deliver personalized content and recommendations within Marketing Cloud Advanced (Email Personalization) and extend personalized insights and actions to your teams in other Salesforce apps. It also powers tailored insights and recommendations for agents in Agentforce.
This table compares the two licenses.
| Aspect | Personalization License | Personalization CARD |
|---|---|---|
| Scope | The full-featured, primary license for accessing the complete Personalization app. | A consumption-based add-on or a limited, standalone license. |
| Primary use case | High-volume, real-time personalization on web and app. | Extends the capabilities of the full license by adding more credits, if necessary. Use this standalone license to unlock Personalization in other Salesforce apps as well. |
| Example applications |
|
Extra credits to unlock
|
| Included credits | 50 million | 1 million |
| Attribution models | 20 | 2 |
