Content Schemas

Salesforce content schemas define the structure and configuration of data returned by a personalization decision. They act as a bridge between the underlying data structure and a business user's configuration experience, ensuring that personalized content—such as AI-driven recommendations or dynamic content—is delivered in a consistent, uniform format across various channels.

• Using Content Schemas
  Personalization content schemas (previously called response templates) are required when configuring personalization points, personalization campaigns, and personalization decisions. A content schema defines the configuration options available to marketers when they’re building a personalization decision. The content schema also ensures that all decision responses for a given personalization point or campaign return data in the same format.
• Configure a Personalization Content Schema
  To ensure that the requesting application consistently renders your personalization output the same way, you use a personalization content schema (formerly called a response template) to define the shape of the personalization data.