Engagement Signals and Metrics

Create engagement signals and metrics to track interactions across channels as individuals engage with your brand. You can then use these engagement signals when creating objective-based recommenders to deliver personalized recommendations with Salesforce Personalization in Marketing Cloud Next.

• Engagement Signals
  An engagement signal is a set of data that provides information about an engagement action performed by an individual. Examples of engagement signals include web clicks, opening or responding to an email response, or downloading a PDF.
• Engagement Signal Metrics and Compound Metrics
  Create additional metrics or compound metrics to track and view how individuals are interacting with your personalized content.