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About Personalization Experiences
A personalization experience is a set of instructions for rendering results and specifying where they appear. For example, a personalization experience can define that a personalization point shows product recommendations on every product page, after the "Product Details" section, as soon as the page loads. Personalization experiences are available for web and mobile channels.
Use an experience template to map content schema fields to the front-end output. Select a channel - web or mobile - and define how personalized content is rendered and where it appears.
Here's how a personalization experience fits into a customer's journey.
- A customer browses your website or mobile app and views several outdoor gear products.
- Salesforce Personalization detects the customer's interest based on their real-time behavior.
- A personalization experience activates and delivers a targeted banner that promotes hiking boots.
- The banner appears in the location defined by the experience - on the web page in the layout defined by an experience template, or in the mobile app in the content zone defined in connector setup - populated with relevant products based on the customer's Data 360 profile.
Managing and Delivering Personalization Experiences
For web experiences, use the Web Personalization Manager (WPM) to create, preview, and manage personalization experiences directly on your website. WPM lets you simulate decisions for specific users and enable or disable configurations in a controlled environment.
For mobile experiences, set up components and content zones in connector setup before configuring experiences. You can then create, preview with a QR code, and publish experiences from a personalization point - without writing code.
