Personalization Points in Salesforce Personalization

Use Salesforce Personalization in Marketing Cloud Next to create a personalization point. This object delivers personalized content by tying together a data space, profile data graph, personalization type, and response template. After you define these entities, you can add decisions and targeting rules to the personalization point.

• Personalization Point Considerations
  When configuring a personalization point, keep these considerations in mind.
• Profile Data Graphs in Personalization Points
  Whether you select a standard or real-time profile data graph for your personalization point impacts how Salesforce Personalization processes personalization requests.
• Configure a Personalization Content Schema
  Personalization content schemas are required when configuring personalization points and personalization decisions. A personalization content schema defines the configuration options available to marketers when they’re building a personalization decision. The content schema also ensures that all decision responses for a given personalization point return data in the same format.
• Configure a Personalization Point
  When you configure a personalization point, you define the data space that the personalization point uses for data and the profile data graph to use for making decisions. You also select a personalization type to define the kind of personalization to provide and a schema to ensure that decision responses appear in a consistent format.
• Add a Decision to a Personalization Point
  A decision consists of targeting rules. The personalization point uses the decision to determine whether the individual who is engaging with your website or app is eligible to receive personalization content.
• Create a Targeting Rule
  A targeting rule determines who's eligible for a personalization decision and which personalized content to return.
• Modify a Decision
  You can change decision properties or priority for a personalization point.
• Add a Merge Field
  To include profile data in personalization decision text, use merge fields.