Profile Data Graphs in Personalization Points

Whether you select a standard or real-time profile data graph for your personalization point impacts how Salesforce Personalization processes personalization requests.

• Real-Time Profile Data Graphs in Personalization Points
  Use real-time profile data graphs for latency sensitive channels, like web and mobile. Using a real-time profile data graph with a personalization point ensures that Salesforce Personalization has the most up-to-date understanding of individuals, including any in-session behavior, when evaluating decision or experiment eligibility and when making personalized decisions.
• Standard Profile Data Graphs in Personalization Points
  Real-time data graphs work across all personalization scenarios, however some use cases don’t necessarily require a real-time understanding of an individual. Use a standard profile data graph in such scenarios.