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Configure Profile Data Graph for the Maximize Revenue Recommender
To use the maximize revenue recommender with a profile data graph for a retail environment, you add certain objects and fields to the profile data graph.
Before configuring a profile data graph for use with the maximize revenue recommender:
- Make sure to create and map these required fields to their respective data model objects
(DMOs).
DMO REQUIRED FIELD SalesOrderProductEngagement SalesOrderProductEngagement.ProductOrderEngagementId ProductOrderEngagement ProductOrderEngagement.Id - For the Sales Order Product Engagement object relationships, create a N:1 (ManyToOne) active
relationship between its Product Order Engagement Id field and the Product Order Engagement Id
field of the Product Order Engagement object.
Object Field Cardinality Related Object Related Field Sales Order Product Engagement Product Order Engagement ManyToOne Product Order Engagement Product Order Engagement Id - (Optional) For the Shopping Cart Product Engagement object relationships, create an N:1
(ManyToOne) active relationship between its Shopping Cart Engagement field and the
Shopping Cart Engagement Id field of the Shopping Cart Engagement object.
Object Field Cardinality Related Object Related Field Shopping Cart Product Engagement Shopping Cart Engagement ManyToOne Shopping Cart Engagement Shopping Cart Engagement Id
Use the instructions in Create a Data Graph, but select the fields and objects listed here.
- Select Unified Link Individual, and click + to add it.
- Select Individual, and click + to add it
- Add Product Browse Engagement, Product Order Engagement, and Shopping Cart Engagement to the data graph.
- Next to Product Order Engagement, click + and then select Sales Order Product Engagement.
- (Optional) Next to Shopping Cart Engagement, click + and then select Shopping Cart Product Engagement.
- Select these related objects, and add the required fields.
Related Object Field Name Field API Name Product Browse Engagement Created Date CreatedDate__c Product Id ProductId__c Product Brand ProductBrand__c Product Category Name ProductCategoryName__c Engagement Channel Action EngagementChannelAction__c Product Order Engagement Created Date CreatedDate__c Individual ID IndividualId__c Sales Order Product Engagement Created Date CreatedDate__c Product Product__c Ordered Quantity OrderedQuantity__c Product Price Amount ProductPriceAmount__c Shopping Cart Engagement Created Date CreatedDate__c Product Product__c Product Brand ProductBrand__c Product Category Name ProductCategoryName__c ShoppingCartProductEngagement Individual Id IndividualId__c Created Date CreatedDate__c Product Id ProductId__c - Add the direct or related attributes that you want to use for decision targeting or recommendation filters.
- Add the Data 360 segments or insights that you want to use when making targeting decisions.
- To review the structure of the JSON blob, click Preview.
- Save and build the data graph.
