Loading
Upcoming Mandatory Changes to Public Key Infrastructure (PKI)Read More
Salesforce Enforces New Security Requirements in Summer 2026Read More
Marketing Cloud Next
Table of Contents
Filter by (0)Add
Select Filters

          No results
          No results
          Here are some search tips

          Check the spelling of your keywords.
          Use more general search terms.
          Select fewer filters to broaden your search.

            Search all of Salesforce Help
            Search all of Salesforce Help
            Configure Web Tracking for Marketing

            You are here:

            1. Salesforce Help
            2. Docs
            3. Marketing Cloud Next

            Configure Web Tracking for Marketing

            Track visitor activities and engagement across your marketing landing pages and external sites. Use the data to create more targeted segments and inform your marketing strategy.

            Content Type Requirements
            Marketing landing pages with a consent banner
            • Data Cloud integration
            • Data Cloud Web Tracking Consent Banner integration
            • Consent banner created in Salesforce CMS
            Marketing landing ages without a consent banner
            • Data Cloud integration
            • Relaxed CSP security level for Landing Pages site
            • Event tracking code in Landing Pages site head markup
            External pages with a consent banner
            • External Tracking data kit
            • Website connector
            • Consent banner created in Salesforce CMS
            • Webpage embed code in external page source
            External pages without a consent banner
            • External Tracking data kit
            • Website connector
            • Webpage embed code in external page source
            • Event tracking code in external site page head markup
            • Considerations for Activity Tracking
              Before you turn on activity tracking, review considerations, compliance details, and cookie information.
            • Track Activity on Marketing Landing Pages
              To track visitor activities on your marketing landing pages, install the required integration on the default Marketing Landing Pages site. To protect the privacy of your landing page visitors, collect their consent to track with a custom consent banner that you design in Salesforce CMS. You’re responsible for complying with privacy laws and regulations applicable to your business.
            • Track Activity on External Sites
              Track visitor activities on web pages hosted outside of Salesforce, such as your company website. To protect the privacy of your site visitors, use a consent banner to collect consent to track. You’re responsible for complying with privacy laws and regulations applicable to your business.
             
            Loading
            Salesforce Help | Article