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Market to Your Customers with Account Engagement
Enable Operational Email Sending

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Enable Operational Email Sending

When you send critical notifications and other operational messages, you want to reach all your customers—not just people who have opted in to receive marketing email from you. Turn on operational email sending to bypass opt-in status for certain types of messages.

Required Editions

Available in: All Account Engagement Editions
User Permissions Needed
To enable operational email sending: Account Engagement Administrator role
To choose operational email content type: Account Engagement Administrator role or custom user role
To start or resume operational Engagement Studio programs: Account Engagement Administrator role or custom user role
  1. Open the settings for your business unit.
    • In Account Engagement, click gear icon and then select Settings.
    • In the Lightning app, select Account Engagement Settings.
  2. Click Edit, then select Enable Operational Emails.
  3. Review the restrictions associated with operational email sending and confirm your selection.

In the Email Builder, select the Operational Email content type to bypass email marketing opt-in status.

In Engagement Studio, select the Send Operational Email action step to bypass the email marketing opt-in status.

 
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