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            Automation Event-Triggered Flows

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            Automation Event-Triggered Flows

            Create event-triggered flows that automatically respond to business events, such as customer orders, SMS signups, or service level changes. Choose from provided triggers, define custom triggers using Data 360, real-time data graphs, or create triggers with engagement signals.

            Required Editions

            Available in: Lightning Experience
            This feature is available in Enterprise and Unlimited Editions with Marketing Cloud Growth or Advanced Edition.
            Available in: All Editions supported by Data 360. See Data 360 edition availability.

            For example, an automation event-triggered flow can automatically send a welcome email with a discount code when a customer subscribes to your newsletter.

            To create a custom automation event with engagement signals, select Make This Engagement Signal Available in Flows when creating an engagment signal. The engagement signal appears as an event in the event library.

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