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Automation Event Library
The Automation Event Library in Flow Builder lists events you can select to trigger event-triggered flows or Wait Until Event elements.
Required Editions
| Available in: Lightning Experience |
| This feature is available in Enterprise and Unlimited Editions with Marketing Cloud Growth or Advanced Edition. |
| Available in: All Editions supported by Data 360. See Data 360 edition availability. |
Events
The library currently supports these events.
| Event | When the Event Triggers the Flow... | Permissions Required |
|---|---|---|
| Abandoned Cart | A customer abandons a shopping cart. | Create or Edit Flows OR Manage Flow OR Modify All Data |
| Prospect, Lead, Contact, or Related Record Change | A prospect, lead, contact, or a record that's related to a prospect, lead, or contact is created or updated and meets the specified conditions. | Create or Modify Flows with Individual Related Record Event Triggers OR Manage Flow OR Modify All Data |
| Real-Time Data Graph Record Change | A real-time change occurs in a Data 360 data graph record. | Create or Modify Flows with Data Graph Event Triggers OR Manage Flow OR Modify All Data |
| Email Bounce | An email message sent to a recipient bounces. | |
| Email Link Click | A recipient clicks a link in an email message. | |
| Email Open | A recipient opens an email message. | |
| Email Subscription | A recipient consents to an email subscription. | |
| File Attach | A file is attached to a record. | Legacy Data Cloud Marketing Admin OR All of these permissions:
|
| Form Submission | A user submits a form. | Create or Edit Flows OR Manage Flow OR Modify All Data |
| SMS Delivery Failure | An SMS message sent to a recipient can't be delivered. | |
| SMS Link Click | A recipient clicks a link in an SMS message. | |
| SMS Response | A recipient responds to an SMS message. | |
| SMS Subscription | A recipient consents to an SMS subscription. | |
| WhatsApp Link Click | A recipient clicks a link in a WhatsApp message. | |
| WhatsApp Delivered Message | A WhatsApp message sent to a recipient is delivered. | |
| WhatsApp Delivery Failure | A WhatsApp message sent to a recipient can't be delivered. | |
| WhatsApp Read | A recipient reads a WhatsApp message. | |
| WhatsApp Response | A recipient responds to a WhatsApp message. |
- Abandoned Cart Automation Event
Run the automation event-triggered flow when an abandoned cart event is received. - Real-Time Data Graph Record Change Automation Event
Run the automation event-triggered flow when a real-time data graph data model object (DMO) or calculated insight object (CIO) is changed and meets the specified conditions. - Email Subscription Automation Event
Run the automation event-triggered flow when an email subscription event is received. - Form Submission Automation Event
Run the automation event-triggered flow when a form-submission event is received. - Prospect, Lead, Contact, or Related Record Change Automation Event
Run the automation event-triggered flow when a prospect, lead, contact, or a record that's related to a prospect, lead, or contact is created or updated and meets the specified conditions. - SMS Subscription Automation Event
Run the automation event-triggered flow when an SMS subscription event is received.
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