You are here:
Send Email Message Marketing Flow Element
The Send Email Message action element sends an email from your Salesforce CMS to an audience segment. You can configure the action to track clicks and opens, send messages to your opt-in list only, and get help from Einstein for send-time optimization (STO) and identifying which clicks and opens are real.
Required Editions
| Available in: Lightning Experience |
| Available in Enterprise and Unlimited Editions with Marketing Cloud Growth or Advanced Edition. |
| Available in: All Editions supported by Data 360. See Data 360 edition availability. |
Usage
The Send Email Message action element is available in automation event-triggered flows, broadcast flows, on-demand flows, and segment-triggered flows.
Set Input Values
You select the segment from the campaign record or from the flow’s Start element. You can customize the contents of the email from the campaign record.
| Input Parameter | Description |
|---|---|
The email content to be sent. This field is populated with the email template that was created when you created the campaign. If you remove the email from this field, you can select a different one from your content workspace in your CMS. |
|
| Einstein Send Time Optimization | Optional. Einstein Send Time Optimization (STO) determines the best time to send a message. Using machine learning, Einstein predicts optimal send times so that a user is more likely to engage with your message. A Salesforce admin must enable this feature. |
| Einstein Metrics Guard | Optional. Einstein Metrics Guard works behind the scenes to filter out most email security scanner clicks and opens without blocking legitimate visitor activity. A Salesforce admin must enable this feature. |
| Select Sender | The sender for the email message. Sender addresses are configured in Setup in Organization-Wide Addresses. |
| Track Clicks | Optional. If enabled, the flow tracks how many times email recipients click links that are included in your message. |
| Track Opens | Optional. If enabled, the flow tracks whether recipients open your emails. |
| Communication Subscription | Optional. If you select a communication subscription, the message is sent only to recipients who opt in to receiving it. |
Usage
The email is sent based on the schedule configured in the Start element. If there are multiple Send Email elements separated by Wait elements, the flow doesn’t send the email until the Wait conditions are met.
Considerations
Emails sent using the Send Email Message element don't include email signatures from My Email Settings. To include a signature, add one to the email template. If you change the email for a running Send Email Message action, the message sent reflects that change the next time that flow is triggered.
