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            Send Marketing Cloud Engagement Email Marketing Flow Element

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            Send Marketing Cloud Engagement Email Marketing Flow Element

            The Send Marketing Cloud Engagement Email action sends an email with send classifications, publication lists, and content in Marketing Cloud Engagement via segment, event-triggered, activation-triggered, or broadcast flow. You can configure the action to target Data 360 audience segments using your existing Marketing Cloud Engagement content and settings without requiring segment activation or data replication. Enable Retain send log data to keep send log information and pass it to Marketing Cloud Engagement for reporting and troubleshooting.

            Required Editions

            Available in: Lightning Experience
            Available in: Enterprise and Unlimited Editions with Marketing Cloud Growth or Advanced Edition
            Available in: All editions supported by Data 360. See Data 360 edition availability

            Set Input Values

            You select the segment from the campaign record or from the flow’s Start element. You can customize the contents of the email from the campaign record.

            Input Parameter Description
            Select Marketing Cloud Engagement Business Unit

            The business unit to use for this email action.

            This field lists business units that allow you to control information access and sharing. Ensure the business unit is in the same Data Space as the Flow.
            Email The Marketing Cloud Engagement email content to be sent.
            Einstein Send Time Optimization Optional. Einstein Send Time Optimization (STO) determines the best time to send a message. Using machine learning, Einstein predicts optimal send times so that a user is more likely to engage with your message. A Salesforce admin must enable this feature.
            Send Classification

            The send classification profile to use while sending an email.

            Send classifications define parameters for an email job in a central location.
            Track Clicks Optional. If enabled, the flow tracks how many times email recipients click links that are included in your message.
            Publication List The publication list that manages opt-ins and opt-outs for this send.
            CC Recipients The email addresses to receive CC emails.
            Map Personalization Data Optional. Enables you to choose data extension to personalize the email.
            Triggered Send Data Extension

            A data extension for personalization.

            The data extension used to store and manage data related to triggered email sends.
            Data Extension Fields Optional. If included, populates data extension fields for Email Personalization.
            Retain send log data Optional. Enable to keep send log information and pass it to Marketing Cloud Engagement for reporting and troubleshooting.

            Usage

            The email is sent based on the schedule configured in the Start element. If there are multiple Send Marketing Cloud Engagement Email elements separated by Wait elements, the flow doesn’t send the email until the Wait conditions are met.

            See Also

             
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