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The Send WhatsApp Message action element sends a WhatsApp message from your Salesforce CMS to an audience segment. You can configure the action to track clicks and opens, send messages to your opt-in list, and identify which clicks and opens are real.
| Available in: Lightning Experience |
| Available in: Enterprise and Unlimited Editions with Marketing Cloud Growth or Advanced Edition |
| Available in: All editions supported by Data 360. See Data 360 edition availability |
The Send WhatsApp Message action element is available in automation event-triggered flows, broadcast flows, on-demand flows, and segment-triggered flows.
The WhatsApp message is sent based on the schedule configured in the Start element. If multiple Send WhatsApp Message elements are separated by Wait elements, the flow doesn’t send the WhatsApp message until the Wait conditions are met.
Select the segment from the campaign record or from the flow’s Start element. You can customize the contents of the WhatsApp message from the campaign record.
| Input Parameter | Description |
|---|---|
The WhatsApp message content to send. This field is populated with the WhatsApp content that was created and published with either a WhatsApp template or a session message. To use content from your CMS content workspace, remove the WhatsApp message from this field. |
|
| Sender | The sender for the WhatsApp message. Your organization’s WhatsApp business account and the business phone number that the WhatsApp message is sent from. This address is configured in Unified Messaging Setup. |
| Track Clicks | Optional. If enabled, the flow tracks when recipients click the links that are included in your message. |
| Communication Subscription | Optional. If you select a communication subscription, the message is sent only to recipients who’ve opted in. |
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