Each recommendation is associated with a single flow. By default, Next Best Action
launches a flow when a user accepts a recommendation. The flow then performs an action, such as
updating a case or sending an email.
To create and save Lightning pages in the Lightning App Builder:
Customize Application
To run a recommendation strategy on a Lightning record page:
Run Flows
OR
Flow User field enabled on the user detail page
For example, on a case, display a recommendation to the service agent to upsell a premium
service to the customer. When the agent accepts the recommendation, an autolaunched flow updates
the case and the customer’s order history and sends a receipt via email.
Or say that you have an autolaunched flow that sends a templated marketing campaign email to a
customer. Your service agents have to determine whether your customers are eligible for this
campaign. Doing so involves several clicks and complex calculations. Instead use Next Best
Action to check the customer’s eligibility and prompt the agent to accept the recommendation and
launch the flow.
In Flow Builder, configure a flow that’s associated with a recommendation. Be sure to
activate the flow because Next Best Action can’t call an inactive flow from a
recommendation.
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