Reduce Duplicate Records with More Out-of-the-Box Match Rules

Build more complete customer profiles with less manual setup. The Marketing Cloud Engagement Identity Resolution ruleset now ships with additional match rules that use fuzzy name matching combined with normalized email, phone, and address fields. These rules identify records about the same person even when data contains typos, formatting differences, or alternate spellings.

Where: This change applies to Lightning Experience in Salesforce Enterprise and Unlimited editions with Marketing Cloud Engagement+ Edition.