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          Customize Duplicate Management

          Customize Duplicate Management

          Configure duplicate management to align with other customizations you make and detect duplicates missed by standard rules. Customize the user interface for handling duplicates: For example, block users from creating duplicates instead of just warning them, or run different duplicate rules for different user profiles. Customize the logic used to identify duplicates: For example, include a custom field in a matching rule, specify field mapping, or customize matching criteria on fields.

          Required Editions

          Available in: Lightning Experience and Salesforce Classic
          Available in: Essentials, Professional, Enterprise, Performance, Unlimited, and Developer Editions
          User Permissions Needed
          To create, edit, or delete duplicate rules and matching rules: Customize Application
          To activate and deactivate duplicate rules and matching rules: Customize Application
          To view duplicate rules and matching rules: View Setup and Configuration
          • Duplicate Rules
            A duplicate rule defines what happens when a user views a record with duplicates or starts creating a duplicate record. Salesforce provides standard duplicate rules for business and person accounts, contacts, and leads. You can also create duplicate rules.
          • Matching Rules
            A matching rule defines how duplicate records are identified in duplicate rules and duplicate jobs. Salesforce provides standard matching rules for business and person accounts, contacts, and leads. You can also create custom matching rules.
           
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