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            Considerations for Sending Email from Salesforce

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            Considerations for Sending Email from Salesforce

            Before you send email from Salesforce, it’s important to ensure that your email gets to your recipient’s inbox. Make sure that you comply with commercial email regulations. Learn about common deliverability hurdles and how to protect your email reputation.

            Required Editions

            Available in: both Salesforce Classic and Lightning Experience
            Available in: all editions
            • Commercial Email Regulation Considerations
              Sending unsolicited email puts your brand and company at risk. Consumers are increasingly aware of legislation regulating commercial email and intolerant of unsolicited mail in their inboxes. Repeated unsolicited emails can lead to complaints and Internet Service Providers (ISPs) blocking your emails. Learn some basic steps you can take as part of your compliance with regulations affecting commercial email like the CAN-SPAM Act and GDPR.
            • Common Email Deliverability Hurdles
              Review common obstacles to delivering your email to your recipient’s inbox. Understand what you can do to help your users receive all the email you send from Salesforce.
            • Guidelines for Protecting Your Email Reputation
              One of the main drivers for email deliverability is the reputation of your IP and domain. When an email is sent, it is associated with a particular IP and domain. The IPs used for email delivery gain a reputation over time, as does your domain.
             
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