Contacting Customers in Apple Messages for Business

What's an Entry Point?

An entry point is a way for customers to start a conversation with your business. Think of it as the digital equivalent of walking into a store and being greeted by a friendly staff member. When a customer uses an Apple Messages for Business entry point, it launches the Messages app on their device with the compose screen open.

Each entry point is powered by a URL that includes your Messages for Business ID. You can customize this URL by including parameters that route inquiries to a qualified service rep or queue.

Native Apple Entry Points

Apple provides these built-in features to let customers contact you. They include:

• Place Card: A digital business card that appears when customers search for your business in Apple Maps.
• Business Card: Similar to the Place Card, but it can appear in other Apple apps such as Contacts.
• Message Suggest: Suggests your business as a contact when customers enter text in the Messages app or conduct a Google search.

Business-Controlled Entry Points

You, as a business, can create and control other entry points to Apple Messages for Business. Here are some examples.

• In your business’s mobile app or website, provide a link that opens the Messages app.
• In your emails and social media profiles or posts, provide a link that opens the Messages app.
• Generate a QR code that opens the Messages app.
• Use Near Field Communication (NFC) tags that customers can tap with their devices to open the Messages app.

This image shows Apple Messages for Business entry points in a mobile app, website, and email. These entry points include the Apple Messages icon and custom text, such as Message Us.